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Digital Marketing Case Study: U.S. Immigration Lead Generation Campaign (Dubai Market)

Facebook Dubai ads performance

Campaign Overview

Client: U.S. Immigration Law Firm
 Target Market: Dubai (UAE residents interested in migrating to the U.S.)
 Campaign Objective: Generate qualified leads from Dubai interested in various U.S. immigration services including:

  • EB-2 NIW (National Interest Waiver)
  • E-2 (Investor Visa)
  • EB-5 (Investment-Based Green Card)
  • EB-3 (Skilled & Unskilled Worker Visa)
  • H-1B (Skilled Worker Visa with Employer Sponsorship)
  • Campaign Duration

Start Date: July 16, 2025
 End Date: July 27, 2025
 Total Days Active: 12 Days

  • Performance Metrics (From Meta Ads)

Metric

Value

Total Leads Generated

176

Cost Per Lead (CPL)

$1.14

Total Amount Spent

$199.89

CTR & Conversion Data:

  • The campaign peaked around July 22 with the highest daily lead volume (~28–30 leads).
  • Consistent performance from July 17–25, with leads averaging between 18–25/day.
  • A sharp drop-off on July 26–27, likely due to budget depletion or audience saturation.
  • Strategy Breakdown

01. Targeting

  • Geo: United Arab Emirates (Dubai-focused targeting)
  • Demographics: Age 25–45, working professionals, investors, and skilled workers.
  • Interests & Behavior:
    • People interested in U.S. immigration, study/work in the U.S., business expansion
    • High-income segments (for EB-5 & E-2)
    • Sponsored job seekers (for H-1B and EB-3)

02. Ad Creative & Copy

  • Tone: Professional, informative, trustworthy
  • Headline Hooks: “Want to Move to the U.S. from Dubai?”, “Green Card Without Job Offer?”, “Invest in Your American Dream”
  • Visuals: Culturally resonant imagery, U.S. landmarks, legal 
“Apply Now”, “Check Your Eligibility”, “Free Assessment”

03. Lead Form

  • Customized Instant Form via Meta Ads with the following key fields:
    • Name
    • Phone & Email
    • Current Occupation
    • Service Interest (EB2 NIW, EB5, E2, EB3, H1B)
    • Timeframe to Apply
  • Insights from Leads (Collected Data Summary)

Service Type

% of Interested Leads

EB2 NIW

41%  (Most popular)

E-2 Investor

24%

EB-5

16%

EB-3

12%

H-1B

7%

  • Analysis:
  • EB2 NIW dominates due to its no job offer requirement and appeal to professionals in Dubai.
  • E-2 performs well among business owners and mid-level investors.
  • EB-5 generates quality leads but lower volume, likely due to high investment threshold.

EB-3 & H1B generate niche interest — mostly younger job-seeking professionals.

  • Optimization Suggestions

01. Retargeting Funnel:

  • Retarget viewers who opened the form but didn’t submit.
  • Use testimonials, success stories, or lawyer explainer videos.

02. Service-Specific Landing Pages:

  • Create separate pages or follow-up sequences tailored to EB2 NIW, E2, etc.

03. WhatsApp Integration:

  • Add a WhatsApp CTA for direct consultation to capture more high-intent leads.

04. Lookalike Audience Expansion:

  • Use lead data to create lookalikes in Dubai & surrounding expat-heavy regions.

05. Test Creative Rotation:

  • Ads with immigration stories and lawyer videos tend to outperform generic graphics.
  • Campaign Outcome & ROI Estimate
  • Qualified Leads: 176

  • Estimated Conversion Rate (Law firm avg): ~5–10%

  • Potential Clients Acquired: ~9–17

  • Estimated Revenue per Client (conservatively): $3,500+

  • Projected Revenue: $31,500 – $59,500

  • Ad Spend: $199.89

Estimated ROAS (Return on Ad Spend): 157x – 297x

  • Conclusion

This campaign clearly validated the Dubai market’s demand for U.S. immigration services — especially EB2 NIW and E2. With a remarkably low cost per lead and strong data-backed insights, this campaign provides a replicable blueprint for scaling across GCC and other global expat regions.

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