How One Simple Google Call Ads Test Generated Real Leads for Immigration Lawyers in Los Angeles
A 7-Day PPC Experiment That Turned Clicks Into Calls — And Calls Into Clients
The Challenge
As a law firm, you know how competitive the legal space is in Los Angeles. With countless attorneys bidding on the same keywords and clients overwhelmed by choices, it’s easy for your firm to get lost in the noise.
We asked ourselves a simple question:
Can a small, laser-focused Google PPC Call-Only campaign bring in real, qualified leads for immigration and asylum law firms — without wasting money?
So, we tested it.
The Strategy: A Smart 7-Day Experiment
To find out what works, we ran a 7-day Google Call-Only Search Ads campaign targeting mobile users in Los Angeles. The campaign focused on immigration and asylum-related legal services and used a limited budget to test performance.
Campaign Snapshot:
- Location: Los Angeles, California
- Ad Type: Google Search – Call Only (Mobile Click-to-Call)
- Budget: $15/day
- Total Spend: $134
- Duration: 13–26 July 2025
What We Targeted
We selected high-intent keywords that someone would search right before calling a lawyer:
- “asylum lawyer near me”
- “immigration attorney los angeles”
- “deportation help”
- “green card lawyer LA”
- “immigration law firm near me”
- (and more)
Using broad match for discovery and testing, we kept our eyes on real-time performance to identify what’s driving actual calls.
The Results — In Just 7 Days
Metric | Value |
Clicks | 14 |
Calls Received | 9 |
Calls Over 30s (High Intent) | 6 |
Average CPC | $9.57 |
Cost per Call | ~$14.88 |
Conversions (Google Tracked) | 1 confirmed |
Total Spend | $134 |
➡️ 6 out of 9 calls were more than 30 seconds long — indicating serious consultations and potential client onboarding.
Keyword Highlights
Keyword | Clicks | Impressions | Avg. CPC | Conversions |
“asylum lawyer near me” | 10 | 760 | $10.33 | ✅ 1 |
“immigration attorney los angeles” | 2 | 89 | $10.94 | 0 |
These keywords drove most of the traffic — especially mobile users actively looking to speak to a lawyer right now.
Call Insights
We reviewed the call log and found:
- Area codes: 323, 909, 818, etc. — all U.S. numbers
- Duration up to 154 seconds — serious leads
- 100% calls received, no missed attempts
Lawyers reported that at least 2–3 callers were serious leads and one may already be onboarded.
We reviewed the call log and found:
- Area codes: 323, 909, 818, etc. — all U.S. numbers
- Duration up to 154 seconds — serious leads
- 100% calls received, no missed attempts
Lawyers reported that at least 2–3 callers were serious leads and one may already be onboarded.
Why This Worked
- Call-Only Format: No website visit needed — users call directly from Google.
- High-Intent Keywords: Targeting people in crisis mode looking for help.
- Mobile Focus: We captured people ready to dial a lawyer immediately.
- Simple Budget: No need for $1,000+ to test — we did it with $134.
Lessons for Law Firms
If you’re an immigration, asylum, or deportation lawyer, this test proves that:
✅ Google Call Ads work — and they don’t need to be expensive.
✅ You can start getting real phone leads in just a few days.
✅ People are searching for you — but only if you’re visible.
What We Recommend Next
- Use Phrase/Exact Match Keywords
Lock in on high-performing keywords and exclude low-intent searches. - Schedule Ads During Business Hours
Maximize answered calls by showing ads only when your team is ready. - Add Negative Keywords
Filter out irrelevant searches like “free”, “ICE”, “student visa”, etc. - Record and Review Calls
Activate Google call recording to track lead quality and improve intake scripts. - Retarget or Follow Up Offline
Use a CRM to track call outcomes, especially for unconverted but interested leads.
Want Results Like This for Your Firm?
We’ve tested it. We’ve seen it work.
Whether you’re based in LA, New York, Houston, or anywhere in the U.S., Google Call Ads can connect you directly to clients who are ready to talk.Let’s scale this for your practice.