How We Got 81 E-2 Visa Leads from Dubai for U.S. Immigration Lawyers — With Just $200!
Service Type: Legal Digital Marketing & Lead Generation
Focus Visa: E-2 Treaty Investor Visa
Target Audience: Dubai-Based Entrepreneurs & Investors
Client Objective: Qualified E-2 Visa Leads for U.S. Immigration Law Firms
Platform: Meta (Facebook & Instagram) Lead Ads
Budget: $200
Total Leads Generated: 81
Cost Per Lead: $2.47
Campaign Duration: 15–23 July 2025
Client Goal
U.S. immigration lawyers face increasing demand for E-2 visa services — especially from international investors in Dubai looking to legally expand their businesses into the United States. The goal was simple yet ambitious:
Deliver qualified, investment-ready leads to a U.S.-based immigration law firm within a limited budget — and prove that smart legal marketing can generate real, high-value prospects.
Why Focus on the E-2 Visa and Dubai Market?
The E-2 Treaty Investor Visa is one of the most attractive U.S. immigration options for global investors. In recent years, Dubai has emerged as a high-potential hotspot due to its business-friendly environment and globally mobile investor base. Immigration attorneys across the U.S. are aggressively seeking Dubai-based clients with E-2 potential — but they struggle to reach the right audience efficiently.
Our Strategy: Targeted, Intent-Driven Legal Marketing
1. Targeting Strategy
- Location: Dubai, United Arab Emirates
- Audience Interests: U.S. immigration, business investment, global mobility, entrepreneurship, wealth management
- Behaviors: High-income demographics, frequent travelers, business page admins
- Exclusions: Students, unrelated service interests (to reduce junk leads)
2. Lead Magnet Form Design
We created a custom Facebook lead form with qualifying questions that immigration lawyers need to know upfront. This wasn’t just name and email collection — this was lead filtration at the source.
Key questions included:
- Country of citizenship
- Investment budget for U.S. business
- Current business ownership
- Timeline for moving to the U.S.
- Preferred U.S. state (optional)
Phone number & WhatsApp for direct legal follow-up
3. Ad Creative & Messaging
We used professionally branded visuals and persuasive copy, including:
- “Move from Dubai to the U.S. with a Business Visa”
- “E-2 Visa: Start or Buy a U.S. Business — Live Legally”
- “U.S. Immigration Lawyers Ready to Assist You – Start Today”
Multiple formats were tested:
✅ video ads
✅ Static image posts
✅ Short-form mobile-friendly text
Campaign Results (15–23 July 2025)
Metric | Result |
Leads Generated | 81 |
Total Spend | $199.94 |
Cost Per Lead (CPL) | $2.47 |
Qualified Prospects | ~50 (based on form completeness + investor intent) |
Projected Conversion Rate | ~20% (16+ potential cases for immigration attorneys) |
These results mean real legal case opportunities delivered at scale — and at a cost that beats most industry averages 10x over.
Why This Worked for U.S. Immigration Lawyers
✅ Pre-Qualified Leads: Lawyers don’t have time to chase cold contacts. We filtered for real investor intent.
✅ Legal-Focused Messaging: We spoke the language of U.S. immigration services with clarity and authority.
✅ High-Converting Format: Facebook lead ads worked seamlessly across mobile devices — capturing leads directly within the app.
✅ Immediate CRM Integration: Leads were routed to call support for direct follow-up, maximizing conversion potential.
Conclusion
This campaign proves that legal digital marketing doesn’t need big budgets — it needs smart execution. Whether you offer E-2, EB-5, EB-1A, or NIW visa services,l helps you attract serious prospects who are ready to talk to a lawyer — not just download a checklist.