Immigration

How We Helped a Bankruptcy Law Firm Achieve 99% Lead Conversion in 6 Months Project Overview Executive Summary: Over 6 months, we helped Chambers Law Firm go from minimal digital presence to dominating local search and generating daily high-quality leads. Through a complete website redesign, SEO execution, strategic social media growth, and high-converting Google LSA campaigns, we achieved a 99% conversion rate and an impressive $132 cost per lead. Challenges When we began working with Chambers Law Firm: Their existing website had poor content organization and lacked SEO. There was no cohesive digital marketing strategy. Social media presence was minimal or nonexistent. Lead generation through online channels was insufficient. These challenges demanded a full-scale digital transformation to position Chambers Law Firm as a leading bankruptcy attorney in their local market. Our Approach 1. Website Development & SEO Strategy We started by completely redesigning the firm’s website from scratch. The previous site lacked structure and SEO-friendly content. Our process included: Conducting thorough keyword research focused on bankruptcy law services and local geographic targeting. Planning site architecture and content mapping using Miro and spreadsheets for clear visualization. Creating 14+ pages including service pages (bankruptcy-related), and essential pages such as Home, About Us, Contact, Appointment Booking, Disclaimer, and more. Ensuring every page was optimized for SEO best practices—meta tags, headings, content relevancy—and prioritized user experience. Attached Image: Keyword Research & Site Architecture 2. Website Launch & SEO Execution Once the website was developed: We launched the site and submitted all pages for Google indexing. Implemented on-page SEO and technical SEO improvements (mobile optimization, site speed). Built foundational backlinks to enhance domain authority. Within the first three months post-launch, organic traffic began to climb steadily. Attached Image: Final Website Design 3. Social Media Growth & Engagement To amplify brand awareness and engage potential clients: Established professional profiles on Facebook, YouTube, and LinkedIn. Posted daily educational content—images and videos—focused on bankruptcy law insights. Engage with followers actively to build community trust. Results on Facebook within a short period: 361 organic followers 300+ Likes Substantial organic reach demonstrated through Facebook Insights Attached Image: Facebook Page Setup & Engagement Analytics 4. Lead Generation via Google Local Service Ads (LSA) Understanding lead quality was paramount for legal services: We recommended Google Local Service Ads targeting specific local areas relevant to the client’s practice. Verified the Google Business Profile to enable LSA campaigns. Configured precise location targeting and budget controls. Outcome:Daily leads began flowing in immediately with an impressive 99% conversion rate—most leads became paying clients. Chambers Law Firm consistently ranked #1 in Google Maps for targeted keywords. Metric Value Leads Generated 14 (in 1 month) Total Ad Spend $1,855.38 Cost Per Lead $132 Client Conversion 99% Given that client fees range from $1,750 to $4,500 per Chapter 7 bankruptcy case, this campaign delivered outstanding ROI. Attached Image: Results Summary Key Performance Indicator Outcome Website Pages Created 14+ Organic Traffic Growth Significant within 3 months Social Media Followers (Facebook) 361+ (organic) Lead Conversion Rate 99% Cost Per Lead $132 Leads Generated (1 Month) 14 What’s Next? Building on this success, we plan to: Continue scaling Google LSA campaigns to maintain a steady flow of high-quality leads. Introduce display advertising campaigns to boost brand awareness further. Maintain ongoing social media engagement with consistent, value-driven content. Develop and optimize a full digital marketing funnel tailored for legal services growth. Client Testimonial Our partnership culminated in strong client satisfaction after six months of work. Hear directly from Chambers Law Firm about their experience working with us: https://www.youtube.com/shorts/WJzkOR6Y-FE Conclusion This project illustrates how a strategic, data-driven approach to digital marketing can transform a legal practice’s online presence and profitability. By combining expert website development, targeted SEO, active social media management, and laser-focused paid ads, we delivered measurable results that matter—quality leads with excellent conversion rates. Want to Get More Legal Leads for Your Firm? Let our expert team create a custom digital growth plan for your practice. Contact Us Now and let’s start building your success story.

How One Simple Google Call Ads Test Generated Real Leads for Immigration Lawyers in Los Angeles A 7-Day PPC Experiment That Turned Clicks Into Calls — And Calls Into Clients The Challenge As a law firm, you know how competitive the legal space is in Los Angeles. With countless attorneys bidding on the same keywords and clients overwhelmed by choices, it’s easy for your firm to get lost in the noise. We asked ourselves a simple question: Can a small, laser-focused Google PPC Call-Only campaign bring in real, qualified leads for immigration and asylum law firms — without wasting money? So, we tested it. The Strategy: A Smart 7-Day Experiment To find out what works, we ran a 7-day Google Call-Only Search Ads campaign targeting mobile users in Los Angeles. The campaign focused on immigration and asylum-related legal services and used a limited budget to test performance. Campaign Snapshot: Location: Los Angeles, California Ad Type: Google Search – Call Only (Mobile Click-to-Call) Budget: $15/day Total Spend: $134 Duration: 13–26 July 2025 What We Targeted We selected high-intent keywords that someone would search right before calling a lawyer: “asylum lawyer near me” “immigration attorney los angeles” “deportation help” “green card lawyer LA” “immigration law firm near me” (and more) Using broad match for discovery and testing, we kept our eyes on real-time performance to identify what’s driving actual calls. The Results — In Just 7 Days Metric Value Clicks 14 Calls Received 9 Calls Over 30s (High Intent) 6 Average CPC $9.57 Cost per Call ~$14.88 Conversions (Google Tracked) 1 confirmed Total Spend $134 ➡️ 6 out of 9 calls were more than 30 seconds long — indicating serious consultations and potential client onboarding. Keyword Highlights Keyword Clicks Impressions Avg. CPC Conversions “asylum lawyer near me” 10 760 $10.33 ✅ 1 “immigration attorney los angeles” 2 89 $10.94 0 These keywords drove most of the traffic — especially mobile users actively looking to speak to a lawyer right now. Call Insights We reviewed the call log and found: Area codes: 323, 909, 818, etc. — all U.S. numbers Duration up to 154 seconds — serious leads 100% calls received, no missed attempts Lawyers reported that at least 2–3 callers were serious leads and one may already be onboarded. We reviewed the call log and found: Area codes: 323, 909, 818, etc. — all U.S. numbers Duration up to 154 seconds — serious leads 100% calls received, no missed attempts Lawyers reported that at least 2–3 callers were serious leads and one may already be onboarded. Why This Worked Call-Only Format: No website visit needed — users call directly from Google. High-Intent Keywords: Targeting people in crisis mode looking for help. Mobile Focus: We captured people ready to dial a lawyer immediately. Simple Budget: No need for $1,000+ to test — we did it with $134. Lessons for Law Firms If you’re an immigration, asylum, or deportation lawyer, this test proves that: ✅ Google Call Ads work — and they don’t need to be expensive. ✅ You can start getting real phone leads in just a few days. ✅ People are searching for you — but only if you’re visible. What We Recommend Next Use Phrase/Exact Match Keywords Lock in on high-performing keywords and exclude low-intent searches. Schedule Ads During Business Hours Maximize answered calls by showing ads only when your team is ready. Add Negative Keywords Filter out irrelevant searches like “free”, “ICE”, “student visa”, etc. Record and Review Calls Activate Google call recording to track lead quality and improve intake scripts. Retarget or Follow Up Offline Use a CRM to track call outcomes, especially for unconverted but interested leads. Want Results Like This for Your Firm? We’ve tested it. We’ve seen it work. Whether you’re based in LA, New York, Houston, or anywhere in the U.S., Google Call Ads can connect you directly to clients who are ready to talk. Let’s scale this for your practice. Contact us to launch your campaign and start turning searchers into clients.