How We Helped a Bankruptcy Law Firm Achieve 99% Lead Conversion in 6 Months
Project Overview
Executive Summary:
Over 6 months, we helped Chambers Law Firm go from minimal digital presence to dominating local search and generating daily high-quality leads. Through a complete website redesign, SEO execution, strategic social media growth, and high-converting Google LSA campaigns, we achieved a 99% conversion rate and an impressive $132 cost per lead.
Challenges
When we began working with Chambers Law Firm:
- Their existing website had poor content organization and lacked SEO.
- There was no cohesive digital marketing strategy.
- Social media presence was minimal or nonexistent.
- Lead generation through online channels was insufficient.
These challenges demanded a full-scale digital transformation to position Chambers Law Firm as a leading bankruptcy attorney in their local market.
Our Approach
1. Website Development & SEO Strategy
We started by completely redesigning the firm’s website from scratch. The previous site lacked structure and SEO-friendly content. Our process included:
- Conducting thorough keyword research focused on bankruptcy law services and local geographic targeting.
- Planning site architecture and content mapping using Miro and spreadsheets for clear visualization.
- Creating 14+ pages including service pages (bankruptcy-related), and essential pages such as Home, About Us, Contact, Appointment Booking, Disclaimer, and more.
- Ensuring every page was optimized for SEO best practices—meta tags, headings, content relevancy—and prioritized user experience.
Attached Image: Keyword Research & Site Architecture
2. Website Launch & SEO Execution
Once the website was developed:
- We launched the site and submitted all pages for Google indexing.
- Implemented on-page SEO and technical SEO improvements (mobile optimization, site speed).
- Built foundational backlinks to enhance domain authority.
Within the first three months post-launch, organic traffic began to climb steadily.
Attached Image: Final Website Design
3. Social Media Growth & Engagement
To amplify brand awareness and engage potential clients:
- Established professional profiles on Facebook, YouTube, and LinkedIn.
- Posted daily educational content—images and videos—focused on bankruptcy law insights.
- Engage with followers actively to build community trust.
Results on Facebook within a short period:
- 361 organic followers
- 300+ Likes
- Substantial organic reach demonstrated through Facebook Insights
Attached Image: Facebook Page Setup & Engagement Analytics
4. Lead Generation via Google Local Service Ads (LSA)
Understanding lead quality was paramount for legal services:
- We recommended Google Local Service Ads targeting specific local areas relevant to the client’s practice.
- Verified the Google Business Profile to enable LSA campaigns.
- Configured precise location targeting and budget controls.
Outcome:
Daily leads began flowing in immediately with an impressive 99% conversion rate—most leads became paying clients. Chambers Law Firm consistently ranked #1 in Google Maps for targeted keywords.
Metric | Value |
Leads Generated | 14 (in 1 month) |
Total Ad Spend | $1,855.38 |
Cost Per Lead | $132 |
Client Conversion | 99% |
Given that client fees range from $1,750 to $4,500 per Chapter 7 bankruptcy case, this campaign delivered outstanding ROI.
Attached Image:
Results Summary
Key Performance Indicator | Outcome |
Website Pages Created | 14+ |
Organic Traffic Growth | Significant within 3 months |
Social Media Followers (Facebook) | 361+ (organic) |
Lead Conversion Rate | 99% |
Cost Per Lead | $132 |
Leads Generated (1 Month) | 14 |
What’s Next?
Building on this success, we plan to:
- Continue scaling Google LSA campaigns to maintain a steady flow of high-quality leads.
- Introduce display advertising campaigns to boost brand awareness further.
- Maintain ongoing social media engagement with consistent, value-driven content.
- Develop and optimize a full digital marketing funnel tailored for legal services growth.
Client Testimonial
Our partnership culminated in strong client satisfaction after six months of work. Hear directly from Chambers Law Firm about their experience working with us:
Conclusion
This project illustrates how a strategic, data-driven approach to digital marketing can transform a legal practice’s online presence and profitability. By combining expert website development, targeted SEO, active social media management, and laser-focused paid ads, we delivered measurable results that matter—quality leads with excellent conversion rates.
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